Our Mission
我们通过充满创意的独特方式来表达对母语的热忱。
We love to express our passion for Chinese in our own creative and unique way.
Our mission is to support and motivate students to build a strong foundation for the Chinese language by making the learning process enjoyable and memorable.
We believe in the importance of bilingualism for future success, and our mission is to help young learners become effective bilinguals regardless of their future endeavors.
Our Story
在新冠肺炎疫情期间，一位老师想出了一个办法，让被困在家中的孩子们也能学中文。她开始做“饼干”…
During the COVID-19 pandemic, one teacher came up with a way to make learning Chinese fun for children stuck at home. She started making "biscuits"...
Collaborating with her daughter, a designer and illustrator, Jiyi Tidbits (记忆饼干) was born!
Read about our brand story and design process in our Straits Time article (ST Smart Parenting, 8 Apr 2024)
The Team
记忆饼干背后充满活力的母女二人组
Meet the dynamic mother & daughter duo behind the brand!
Founder, Author
陈缤 (Chen Bin)
毕业于上海教育学院，88年开始从事小学教育，93年被评审为一级教师资格。陈缤在新加坡从事华文补习教学工作超过20年，曾在几间补习中心任教。她在中小学的华文教学方面有丰富的经验，对学生词语学习有深入研究。
Design Lead
Ying Ying (盈颖）
Ying Ying is an architecturally-trained interior designer & illustrator from Singapore. As an alumnus of Raffles Girls' Primary School & Nanyang Girls' High School, she firmly believes in the importance of bilingualism, and is passionate about spreading her love for the Chinese language.